| DECEMBER EDITION 2009 | |
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Mercedes-Benz Fashion Week Berlin Spring/Summer 2011 The event highlight of the first day was the third edition of the joint VOGUE and Mercedes-Benz Fashion Night which was attended by the who is who of the fashion industry as well as many celebrities. Boris. Lilly and Noah Becker was seen enjoying the evening as were Hannah Herzsprung, Hannelore Elsner. Natalia Wörner. Jana Pallaske. Luca Gadjus. Jette Joop Michael Michalsky . Dorothee Schumacher or Viktoria Strehle . Nicolas Berggruen . Nikolaus Jagdfeld and Berlin Is mayor Klaus Wowereit.
The approximately 350 invited guests took advantage of the stylish evening, which took place at Borchardt is to network and exchange opinions. Said Lüder Fromm of Mercedes-Benz Cars I am very pleased that we ve managed to collaborate with VOGUE the most important fashion magazine in the German-speaking market to establish such a successful and popular trade gathering in such a short time.Christiane Arp editor in chief at VOGUE added Fashion Night is a communicative get-together for the most exciting leaders in the industry – designers opinion leaders and interesting celebrities with a penchant for fashion.If we want to develop Germany as a fashion hub we need the people who affect promote and enrich the fashion world to communicate with each other. Football was naturally the second biggest topic of the evening, with Germany is semi-finals game against Spain being broadcast during Fashion Night. Despite the defeat the party went on. The drinks and flying buffet were a hit with the guests, who talked and partied until well after midnight.
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